PROBABLY THE BEST BAR TOUR
IN THE WORLD
Objectives
To develop a great idea for a campaign.
To increase the volume of sales.
IDEA
Tour the best bars in the world: fans of the brand were offered a unique experience – to become the owner of a virtual Carlsberg bar, make it one of the best in the world and go on tour in Europe exchanging experiences with real bar owners.
Results
Over 700 000 people participated in the scheme, and the online game caused a real stir. The campaign made a great impression on professionals in the industry and helped the agency win two prestigious advertising awards: 2nd place at the “Golden Propeller” awards in Kiev and 3rd place at the Moscow Advertising Festival.