Wide look, focus on details
Nivea from fuseproject on Vimeo.
IDEA
We try to open up the narrow window of information and provide the reader with a complete and non-biased point of view. Our work is to focus the reader's attention on what really matters.... it is true reporting with no lies, but with pictures and stories from real life, which are not out-of-context snippets of information, but useful and sincere extracts of it.
TASK
Develop a launch campaign revealing the main principles of the magazine:
• engaging and clear
• topical and integral
• independent and objective
INSIGHT
The ominous weapon of modern journalism is not the pen, but contextomy – the fallacy of quoting out of context. Because of this method, readers only get a glimpse of a narrow window of information and fail to see the bigger picture.