Internet

We made a map of sunny places in Russia, where customers could check the weather, select the most suitable products, add their own beaches, check existing ones and see where Nivea Sun promos were taking place.

Beach

Consumers could buy the product
for half the price is was selling for in nearby shops and also receive gifts!


Also, we:

• – branded the umbrellas,
     changing rooms and even WATER
• – offered out samples
• – help professional consultations

Point of sales

Interactive consultations to help consumers select the most suitable lotion as well as product testing were held at all the points of sale in 17 Russian cities.

School

We held lively lessons for primary school children and a creative contest for school teachers to see who could come up with the best lesson about how to stay safe in the sun.