Objectives
Develop a great idea for a campaign.
Increase volume of sales.
Provide digital promo.
Conducting idea
Win 100% of Football!
Users were invited to share in a unique experience – become the owner of a football team, improve its players skills, and compete with other teams to find out who the best football team is.
1
BUY
Carlsberg beer
2
Register codes
ON THE WEBSITE OR VIA SMS
(Each code is converted intovirtual currency)
3
Collect 11 codes
to create your own team
4
MAKE PREDICTIONS
of World Championship
matches, train your team
and defeat your rivals
5
ACHIEVE THE SUPREME CLASS
IN YOUR TOTAL TEAM RATING AND WIN 1 OF 30 VIDEO PROJECTORS
Results
GOALS SCORED
290 031
Number of unique
site visitors
150 514
Site attended more than
470 000 times
CARLSBERG ACHIEVED HISTORICAL PREMIUM LEVEL SALES